Why Email Marketing Is So Effective?

Email has long been a key component, if not the cornerstone of marketing campaigns, to one that outperforms social media and other channels.

Why Email Marketing Is So Effective?
Photo by Brett Jordan on Unsplash

An email has long been a key component, if not the cornerstone of marketing campaigns, to one that outperforms social media and other channels. It is the most personal and transactional medium, much less intrusive than SMS. It is more effective than social media.

Here are some reasons why email remains the number one choice for direct marketing.

Email marketing is a low-cost form of direct marketing

Unlike traditional marketing strategies such as print or direct mail, email marketing is inexpensive and has an impressive and measurable return on investment. Companies spend 30-60 times more on TV, print, and Internet advertising than email marketing.

Businesses of any size can benefit from email because it provides an affordable approach to increase brand awareness while increasing sales. It is the most cost-effective way to generate and nurture.

Personal and highly targeted

Email presents the perfect platform to get personal with your customers and appreciate them. For one thing, you can target different messages to different customers. Email automation has significantly improved rates thanks to audience segmentation, delivery times, and content relevance.

You can do more with email - send videos, attachments, and beyond. It is a challenge to build the right optimization and targeting capabilities and to always keep up with change, but automation is essential in today's email marketing practice.

An effective way to reach people

Email can be used anywhere and anytime. The number of smartphone users has increased during the last few years and has changed the way people communicate.

The study found that more than 50% of emails are opened on mobile devices. Marketers should think about optimizing landing pages for mobile platforms and ensure easy access to their websites.

Possible to track results

Email services make it possible to track the results of your campaigns, such as email open rates, CTRs, bounces, errors. This allows you to significantly improve your work, optimize it, and adjust to the needs and preferences of your audience.

Customers feedback

Customer feedback plays an important role in email marketing. It is easy to get feedback, ask your customers their opinion about their work, or leave a review. This will not only give you an idea of ​​what can be improved but also encourage new potential customers. Feedback can play the role of user-generated content. People believe in other people, they are as many customers as they are. In addition, it will increase brand awareness, and you did not spend extra money.

Return on Investment (ROI)

Despite the fact that money should not be your objective, but we cannot accept its importance. It has been said that email gives a higher return on investment (ROI) than any potential channel.

Furthermore, it is no secret that the average return on email marketing investment is $ 40 for every dollar spent.

Email marketing is not the easiest, but the best way to establish a relationship with your customers. Select email marketing, and remember to be original and relevant!

Email helps reduce environmental impact

The pulp industry is expanding rapidly and endangering the last few natural forests in association with wildlife and the people who depend on them. Instead of spending tons of money on print, on posters, and booklets ending in a corner, using email to share your story and get your message across.

Digital content travels fast and there is very little pressure on the environment. Although moving to the eco-friendly building may not be a viable option, you can reduce your company's carbon footprint by starting with email marketing!