Why local business listing is important?

Did you know that 80% of customers research online before visiting the store? With more people coming to the internet for answers, suggestions, and ideas, it is no surprise that businesses that have an online presence These days are doing very well.

Why local business listing is important?
Photo by Glenn Carstens-Peters on Unsplash

Did you know that 80% of customers research online before visiting the store? With more people coming to the internet for answers, suggestions, and ideas, it is no surprise that businesses that have an online presence These days are doing very well.

Local listings show business owners online in front of customers, adding their company information to local listing websites. Local business listings are online directories - like phonebooks - that are often classified by industry and list important information about various businesses in the local area. For example, if you're searching for "restaurants near me", the following top business directory sites may appear in search results:

  • Tripadvisor
  • Zomato
  • Justdial
  • UberEats
  • Yelp

When users click on one of these local directories, they get a list of dozens of local restaurants from which they can choose their favorite restaurant. In which the customer easily gets to know the business owner's website URL, phone number, and location. If your details are wrong then your customers will be disappointed and will go to your competitors. Therefore, update the details of your business listing profile so that your users are not disappointed.

To avoid handing over your competitors to customers, the solution is to focus on adding your company information to local business listings. Below are some reasons why these online directories are very important for your business to survive in an era where the online search is mainstream.

Advantages of Online Business Directories

Improve online presence: The more business directories you associate with your company, the more often your brand will appear in search results. Think of each local listing profile as an additional website for your business; You want to make sure that it has lots of pictures of your product or service, and provides contact information such as email and phone numbers. An estimated 50% of mobile queries have a local intent, meaning that if your business appears on a local listing like Yelp, Angie's List, YellowPage, or Google My Business you're greatly improving your online mobile presence.

Boost Website SEO: Search Engine Optimization is a means of ensuring that your website is appearing in the top search result spots for the target keywords. If you own a local restaurant, you can optimize your website for phrases like "best restaurant" or "top 10 restaurants" or "top 5 restaurants". Local business directories optimize their site for these keywords. Since online business directories have high domain authorities, they appear more in search results for similar keywords. Having a list profile on these reputable sites means that your business will appear more often than your website.

Increased brand visibility: Creating or updating your business profile on a listing site will undoubtedly increase brand visibility. Be sure to include as much information as you can. For example, many online listing directories allow business owners to upload company logos. Make sure you create a very nice logo that looks great online so that you can place it on both your website and these third-party listing websites. The more sites you update in your company information, the more users see your logo and identify with your brand and the information you provide.

Improving Business Reputation: Business directories such as Google My Business, Bing Place, Yelp allow customers to review their experience with your product or service. While many business owners review, they provide you with the ability to improve your business reputation. Even a negative review can be turned into a more positive learning experience when handled properly. As long as you are communicating effectively with your customers or customers, you can expect the majority of your review to be positive. These reviews can then be shared on social media and you can also list them on your website.

Dominate search results: When it comes to the search results page, think of a monopoly board. When playing Monopoly, it is possible to acquire as many assets on the board as the goal so that other players can land on your real estate. The same thing applies on the search results page; The more times your website appears on the page, the more likely users are to click on your website. One of the best ways to ensure that your site often appears in search results is by a local business profile on high ranking directory sites.

Are Business Listings Beneficial?

The best thing about adding your business to online local business listings is that most of them are free. You don't have to spend a single penny on linking your business to Google My Business, Bing Places, Yelp, Facebook, YellowPages, and other major listing sites, and the setup is quite easy. As long as you have a few minutes to sit and input your company information into your new information, you should be up in no time. Paid online directories usually charge a one-time setup fee or a very low monthly fee to maintain your list for you.

Keep in mind that all local listing sites vary, so there may be different procedures for how you can make or claim a listing. For example, some sites will send you a postcard with a PIN number that you must input online to claim your profile. Other lists will call your business phone number and give you a code of input, while others simply require you to open a confirmation email. Finally, business listings are worth the investment of time; They offer cheap online performance and are very cost-effective. ROI can be easily measured if you set up Google Analytics or another website tracking because all user traffic coming from these listing sites is labeled as "referral".

If you understand the importance of local business listings but do not have the time or manpower to create a profile on these websites, we recommend listing with the help of local business listing services. For a low price, agencies and online marketing companies will create, update, and claim local business directory profiles for you.