From Coachella to Tomorrowland: Inside the world of high-demand concert tourism

Concert tourism, the practice of travelling overseas to experience live performances, has gained traction in recent years, fuelled in part by the musical drought during pandemic-era lockdowns and partly by a YOLO mentality that seems to typify Gen Zs. Sixty per cent of Gen Z surveyed in a recent Year in Live Experiences report by StubHub (a digital marketplace for events) said they would skip major life events to be at the front row to see their favourite artistes perform live.

Apr 12, 2024 - 16:30
Apr 13, 2024 - 13:37
From Coachella to Tomorrowland: Inside the world of high-demand concert tourism

Concert tourism, the practice of travelling overseas to experience live performances, has gained traction in recent years, fuelled in part by the musical drought during pandemic-era lockdowns and partly by a YOLO mentality that seems to typify Gen Zs. Sixty per cent of Gen Z surveyed in a recent Year in Live Experiences report by StubHub (a digital marketplace for events) said they would skip major life events to be at the front row to see their favourite artistes perform live.

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