Switzerland Tourism reveals new brand identity after 30 years
After almost 30 years of Swiss tourism advertising under the "Goldflower" banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with "Switzerland". With its new brand, the national Swiss tourism organisation is following a consistent "One Brand" strategy with a diverse brand ecosystem that allows the brand to be optimally staged - spatially, haptically and digitally. This opens up completely new opportunities for Switzerland Tourism to present the brand on the international stage.
After almost 30 years of Swiss tourism advertising under the "Goldflower" banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with "Switzerland". With its new brand, the national Swiss tourism organisation is following a consistent "One Brand" strategy with a diverse brand ecosystem that allows the brand to be optimally staged - spatially, haptically and digitally. This opens up completely new opportunities for Switzerland Tourism to present the brand on the international stage.
Gestrs.com
Gestrs's Team: Passionate travellers sharing adventures worldwide. Inspiring wanderlust, one destination at a time. Join us on our journey!
